Sale Price: $19,250,000
High-net-worth seller who wanted to expose his property to a larger audience and accelerate the timing of sale. In the previous two years the property was shown less than 5 times and it was clear that a different approach was needed.
As of June 2013, there were approximately 42 residential properties listed for more than $7.5 million actively on the market. In the previous 12 months there were approximately 12 closed transactions translating to 3.5 years of inventory.
The sale price of $19,250,000 represented the highest sale in the Jackson market since 2011. The Concierge Auctions’ global marketing campaign generated over 32,000 website visits from 46 U.S. states and 39 international countries. A total of 739 prospects were identified and 9 bidders participated in the live on-site auction. Top brokers in the market, including some of the highest producing brokers in the country, represented 6 of the bidders, and 4 bidders were previous clients of Concierge Auctions.